![]() Talk about an icon in iconography!ĭuring this time, commitment to consumer service and product quality was expanding. A distinctive winner was chosen and is still used today. The Washburn-Crosby Company invited their female employees to try their hand at a Betty Crocker signature. We love a little history moment.īut there was one final element needed to bring Betty to life. “Crocker” was chosen in honor of a popular company director, and "Betty" was selected because. The name was created as a way to personalize responses to questions, and if you guessed that the name has meaning behind it, you’re right. Washburn, a flour-milling company and predecessor of General Mills, Inc., was surprised to find themselves suddenly inundated with questions from home cooks who used the competition as an opportunity to ask for expert baking advice.īut who could offer the public the spoonfuls of wisdom American cooks were so hungry for? Enter, Betty Crocker. Who could have guessed that a simple contest by The Washburn-Crosby Company would give birth to an icon? The contest called on home cooks to solve a jigsaw puzzle for the chance to win a pincushion in the shape of a bag of Gold Medal Flour (cute). We got our start in 1921 - and thank you, we do look good for our age.
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